The content of the message should be to make the reader think and you’ll do this by using power words and original relevant content. The art of writing a sales letter for your business website starts and ends with gragging the potential customers attention. They should be prompted to take some action like to sign up for newsletters or a free mini course about your niche market.

Before you write anything you must first decide what you want your website to accomplish! What is the goal? Do you want the customer to make a purchase today? Do you want them to register for a free gift or report so you can place them into your email campaign? Whatever the goal is you must offer compeling and relevant content that is themed to the information the customer was searching for when they landed on your website!

The consumer should be convinced by your content to take action. All the features of your company, products or services should show the prospect how they will fulfill their needs or solve their problems. Convince the online visitor that they need what you are offering and it will motivate them to buy from you. This is a difficult task to accomplish in their first visit to your site. They really need to have a reason to come back often or to sign up for something that has value to them so you can email them valuable information on a regular basis through an automated marketing program. Many expert marketers say it takes about seven exposures to your products/services before a customer feels comfortable enough to buy from you!

Tell the online visitor what your Caribbean product/service can do for them. Make it so compelling that they will fear the loss of your service if they don’t buy it right away! The goal here is to create an emotional impulse by using action words making them realize that they have no other option other than to buy from you. 

Many of the top marketers will create a sense of urgency by stating that this is a limited time offer or there are only a few items left and after they are gone there will be no more ever again!

Some successful online stores will have amazing sales and clear out some old inventory with the goal of building a list of new customers that they can sell to over and over again for the next twenty years. 

When creating content for your site avoid bullying and intemidation tactics!  Only a unique offer will make the customers not want to leave your site and go to the competitors! If you are selling prducts that require mailing you may want to offer free shipping or if they spend a particular amount of money, all items will be shipped for free. Online customers are looking for attractive deals especially when they don’t know you and have never done business with you!

If you want to make a customer for life offer an incredible deal on your site or give away free samples and get there email address in exchange for the great deal they will receive. If your customer is happy with their purchase they will look forward to your future email sales offerings. The customers won’t think twice to spend a little money to purchase from you in the future once you have established yourself as honest, professional and the local expert in your local field. 

End your message on your site by telling the customer what to do exactly after they finish reading your web page, like ‘Take advantage of this golden opportunity now’ or ‘pick up the phone and dial the number right now’, etc.

Are you building a website to sell something? If so, the whole idea should be to influence the customer that you are the expert and convice them that you will always be fair, honest, professional and provide tons of valuable information to them for as long as they wish to recieve it. Once you have them as customers continue telling them how valuabe they are to you and prove it with giveaways and special promotions that are only available to your A group of customers.